The Digitalisation


“Right now, half of humanity-the younger half -believes the internet is reality. And the other half? They simply haven’t yet reached the point where they, too accept that the Internet is the real world. But they will”
-Coupland. D (2013). Shopping in Jail 

It is clear that technology has revolutionised and advance the way we live then ever before.  Internet for example, plays a huge part in our daily life. People use it for instant communication and interaction, and it is arguably the great source that allows us to have immediate information and knowledge. Internet became part of our world and the virtual world within the internet becomes part of our reality.

The Digitalisation is a conceptual portrayal of how the technology became part of the fashion. In the near future, as the technology continuously evolve, it became possible that all things can be re-formulated into data. An era where resources and materials can be converted into ‘molecules-data’. It can be uploaded and new high-tech software will be available for fashion designers to transfer those data into any form and fashion. Textile is simply a consistency of data and it can be instantly  projected and form into garments. A future where clothes are initially created in the virtual world and immediately deliver into our reality. 

Simply a  *click*


 The future.

The digitalised garment. 

The new fashion.  

[An Art Collaboration]

Photographer: Laura Aubrée and Gabriella Mazowiecka

Costume designer/ Art director: Phoebe Chan

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